Tolmee: Company Goes Bold in Support of Greek Artisans

Co-founded by a Greek-American, Tolmee supports Greek artisans and businesses and brings their unique works to the U.S. Learn more!


Tolmee: Be bold

Their website says:

Tolmee is bold. Our Greek artists’ designs and fearless pursuit of their craft fuel our passion and commitment. Join us in exploring some of what Greece’s artisans have to offer.

Tolmee is the Greek word for boldness, courage, daring, and the willingness to take risks It’s also the perfect name for this Boston-based company, co-founded by Greek-American Christos Gerontidis and Lisa Groeneveld. Friends since college, they both share a love of Greece and the talented artists creating beautiful things, that often the world doesn’t get to see. The wheels began turning two years ago, when Christos was in Greece.

“I looked around in the shops and saw all these amazing products. I wondered, why don’t they sell in the States? They’d do so well. I met smart, talented, amazing artists creating gorgeous things, and I wanted to try to do something to help them. I thought, let’s bring their products here to U.S. and introduce them to this market, and give them another platform to grow their business.”

When he returned he spoke to Lisa about it; she loved the idea.

“For the better part of a year, we sought the best way to do it. We started working on it less than a year ago. That’s when we got in contact with the artists and began selecting products.”

The friends wanted to support the artists in a different way. Now older and with some financial security, they could provide practical support to the artists that they’d not otherwise receive. Most in their 20s, the artists are pursuing their passion part-time as they struggle during difficult times in Greece. They don’t have the financial means to take a chance and ship products here and merely hope to get paid. Enter Tolmee.

 

 

How it works

Tolmee carefully curates a selection of artists. They scour websites, social media, and news to discover them. If they like the products, they reach out to gauge their interest. Sometimes they get a response, and other times no — possibly because to a likely unknown artist in a small country it seems too good to be true. But this opportunity is real, and many artists are already signed onto the program.

“We cushion the financial risk, so they can do their art. We give our partners the ability to break into this market, one that for some was previously out of reach.”

When a fit and a desire to work together is identified, Tolmee determines what products the artists are able to provide. Many of the items are one-of-a-kind. Then, they’ll determine quantities and styles. Tolmee organizes the shipment, pays fees, and handles all the paperwork. Once on contract, Tolmee will purchase goods upfront, and promote them via their website, here in the U.S. Orders ship direct from Boston.

Lisa spoke about the artists.

“As much as we can, we try to represent the products as the artists envision them. We’re so impressed by them. They have great business acumen, and they speak English well. They are grateful for what we do, and they are encouraged. It gave me the sense that we made the right decision in doing this.”

 

Co-founders Lisa Groeneveld and Christos Gerontidis of Tolmee.
Co-founders Lisa Groeneveld and Christos Gerontidis of Tolmee. IMAGE: TOLMEE.COM

 

Bringing a piece of today’s Greece to you

The items on the Tolmee website are unique and very cool. They’re certainly not something you’ll see in your local stores. The current mix includes eight artisans, featuring kids’ games, accessories, décor, jewelry, prints & stationary, and more. The products may evoke nostalgia or just provide a distinctive gift idea. Tolmee brings a bit of Greece to you, through the creative, bold, and inspiring works of some of today’s most talented Greek artisans. When you purchase, you get a great gift and you get to help someone in Greece. Check it out!

 


Connect with Tolmee: website, Facebook, Instagram, Pinterest, YouTube


Read more:

Biolea Astrikas Estate Does it the Old Way — Here’s Why [Q&A]

Greek-American Steven Galanis Provides the Ultimate Fan Experience with Cameo

Lira Clinical Harnesses the Power of Chios Mastic


We need your help!

Thanks for reading! You’re one of a growing audience around the world that relies on WindyCity Greek to discover the Best of the Greek World. It’s becoming more and more expensive to produce this publication and maintain the site. We want to keep our publication and website free, so people across the globe may find out about the innovative and exciting endeavors of Greeks around the world. If you’re enjoying this magazine and site, we humbly ask you for your support, so we may continue to bring you the Best of the Greek World. We appreciate it!  Sponsor us today!

 

Maria A. Karamitsos

Maria A. Karamitsos

Founder & Editor at WindyCity Greek
For 10 years, Maria served as the Associate Editor and Senior Writer for The Greek Star newspaper. Her work has been published in GreekCircle magazine, The National Herald, GreekReporter, Harlots Sauce Radio, Women.Who.Write, Neo magazine, KPHTH magazine, and more. Maria has contributed to three books: Greektown Chicago: Its History, Its Recipes; The Chicago Area Ethnic Handbook; and the inaugural Voices of Hellenism Literary Journal.
Maria A. Karamitsos

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.